Small Business Web Site Design and Development


Were focused on the basics of designing, developing and promoting web sites for small businesses, with emphasis on simple, effective and affordable web page design, development and promotion.   We specialize in first-time web pages for sole proprietorships and other small businesses, as well as larger web sites for companies with more extensive needs.  Initial consultations are free of charge.  

AJR Web Site Services - Small Business Web Site Developers

Based in the Houston-Galveston Texas Area

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Step-by-Step Overview ] [ Design and Development ] Registration ] Hosting ] Publishing ] Promotion ] Maintenance ] Visitor Logs ] Pricing ] FAQ ] Sample Sites ] Glossary ] Links ]

Small Business Web Site Design and Development Overview

When it comes down to designing and developing a web site (even a simple web page), there are usually two choices:  Do it yourself, or hire an expert to do it for you.  The do-it-yourself method is a great way to go, if you have the time (lots of time) to spend learning how to properly use a web development tool, learning how to publish the site to the Internet, learning how to promote the site, learning how to maintain the site, etc.  While some of the basics can be picked up in a relatively short time, it can take years of practice and applied learning to become proficient in all of the skills necessary for proper site development and maintenance.  When you hire an expert to do the job for you, you may  spend more money over the short term (but usually less money over the long term), and  you will benefit from quicker development time, a better designed and developed site, and a higher level of site integrity.  There are a lot of tricks and specific techniques involved in web site development, and an expert can give you the benefit of that knowledge immediately upon being hired.

Small business web site design usually starts as a set of ideas that a business person has in mind for presenting his/her company's product or services to the public via the Internet.  Sometimes those ideas for web site design are very clear and well formed, but are perhaps lacking somewhat in the specific procedural approach implement a working plan within the company.  Sometimes the ideas for web site design are only partially formed, with no solid plan for what needs to happen next.  In either of those cases, the next step is usually to either dive in and try the do-it-yourself approach, or consult with an expert and contract the job out to a design/development team.  Unless someone within your company has experience working with a web development software program, and experience in publishing the sites to the Internet, the do-it-yourself method (as already stated) generally has a rather long and painful learning curve involved.  Quite often, the employee who is assigned  the responsibility of learning to use the web development tool ends up frustrated and confused about the entire process.  Thus, it's a matter of making the decision between paying an employee to spend 400 hours learning a software tool and figuring out the subtleties of web site design, development, and promotion, or paying a consultant designer/developer to spend 40 hours doing the same thing.  Whether it's a two-day, two-week, or two-month job, an experienced web site designer/developer can generally get the job done a lot more quickly and efficiently than a web site development novice. 

If you're on any type of deadline or if you would like to have your site up and runningeffectivelywithin a reasonable amount of time, an experienced web designer/developer should be called in. 

Web site design, even when working with an experienced designer/developer, generally takes a team effort to be done well.  No web site design and development expert knows everything about a given business, just as the business owner generally doesnt know everything about web site design and development.  In putting your expertise as business owner together with that of the web site designer and developer, a powerful and synergistic working relationship is created.   Its the type of working relationship that leads to effective web site development.

AJR Web Site Services believes in this team approach to getting the job done quickly and efficiently, with final results that make both halves of the team proud.  We'll spend time discussing your plans and ideas for your site, interviewing you for key information, and then well present and estimate on labor requirements to get the job done.  Once an agreement is reached on job scope and cost, we'll take the information you have given us and use it to start building the web site that you want.  As the job progresses, youll have the opportunity to review the work and give us more feedback, from which well be able to make immediate site design improvements.  As design turns to development, the actual site will be published in an interim form for your real-time review on the Internet.  Well touch it up and finalize itagain based on your inputuntil the site is ready for actual publication and presentation to the vast Internet community.  Thus, your original ideas turn into reality on the net. 

We use Microsoft FrontPage 2002 for all web site development.  This is a readily available and user-friendly program that enables eventual transfers of all files to our customer if the customer wishes to take over the maintenance process once our design and development phase is complete. 

Step-by-Step Overview ] [ Design and Development ] Registration ] Hosting ] Publishing ] Promotion ] Maintenance ] Visitor Logs ] Pricing ] FAQ ] Sample Sites ] Glossary ] Links ]

[AJR Web Site Services Home Page]


Developing a small business Internet web site can be an affordable and cost-effective solution to keep up with business competitors (or indeed, to leap ahead of them), adding unlimited visibility for you, your products, and your services.  A web site provides a way for you to make your products and services visible to prospective customers 24 hours a day, 7 days a week.  If you are depending (and spending) too much on hardcopy advertising using tools such as yellow pages and directory ads, mail-outs, fliers or other attention-grabbers, a small business web site may be the answer for youthe answer to more effectively use a portion of your advertising budget.  At AJR Web Site Services, we don't do high-end, complex, expensive web page development.  Instead, we focus on the basics of effective web page design and development, domain name registration, hosting, publishing, promotion, and maintenancejust the things that a small business needs to get the right start on the Internet.  We can take your business through the entire process, doing as little or as much as you need us to do.  Almost anyone can publish a web site to the Internet, but it takes special effort to publish a site that is "findable" by the major search engines and to obtain listings in the major Internet directories When your site attracts those major search engines and gets listed in the major directories, it also attracts the visitors who use those search engines and directories.  By designing web pages that are "search engine friendly," we make it easy for your site to attract the major search engines, which, in turn, attracts the visitorsvisitors who are looking for your products and services.  Our web sites are designed with emphasis on  these concepts.  We incorporate the right design elements into the web pages, then use effective methods to promote the web site.  Our web services also include writing and editing of text, photography services for illustrative visuals, and placement of existing graphics, company logos, or other promotional information within the site material.  Whether you have only a rough idea of what you want, or if you've got a clear concept about the web site you'd like developed, we can help in the web page design and development processdoing as little or as much as you need us to do.  If you need help with an existing small business web site, or if you've got a site that's just not working for you, we can provide consultation services for site improvement.  Services include editing and rewriting of existing text for clearer and more concise presentation and communications, as well as evaluation and recommendations for correct and effective meta data presentation (effective use of hidden titles, descriptions, and keywords) to enhance search engine and directory promotions.  Our physical operations are based with accessibility to the Houston, Galveston, and Clear Lake, Texas, areasbut we can work with businesses in virtually any area of Texas, the United States, and beyond. 

We have the ability to work with small businesses in any part of Texas or the United States, but for work with our local customers, regional areas of service include (but are not limited to):  Harris County, Galveston County, Brazoria County, Chambers County, Fort Bend County, Liberty County, Montgomery County, Waller County.  A partial listing of cities includes:  Aldine, Alief, Alvin, Angleton, Arcola, Atascocita, Bacliff, Barker, Barrett, The Bay Area, Bayou Vista, Baytown, Beaumont, Bellaire, Port Arthur, Port Bolivar, Champions, Channelview, Clear Lake City, Clear Lake Shores, Cloverleaf, Conroe, Crosby, Crystal Beach, Cypress, Deer Park, Dickinson, El Lago, Ellington Field, Friendswood, Kingwood, Galena Park, Galveston, Gilchrist, Hedwig Village, The Heights, High Island, Highlands, Hitchcock, Hockley, Houston, Huffman, Hufsmith, Humble, Hunters Creek Village, Jacinto City, Jamaica Beach, Jersey Village, Katy, Kemah, Kingwood, Klein, La Marque, La Porte, Lake Houston, Lake Jackson, League City, Manvel, Missouri City, NASA JSC area, Nassau Bay, Needville, North Houston, Park Row, Pasadena, Pearland, Prairie View, Red Bluff, Rice University, Richmond, Rosenberg, San Leon, San Jacinto, Santa Fe, Seabrook, Sealy, South Houston, South Shore Harbour, Southside Place, Spring, Spring Valley, Stafford, Stuebner, Sugar Land, Sylvan Beach, Taylor Lake Village, Texas City, Tiki Island, Tomball, Webster, West University Place, The Woodlands 

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